Effective Date: April 1st, 2025

This Cookie Policy explains how the Federation of WWOOF Organisations (‘FoWO’) and the WWOOF organizations listed here ("We," "Us," "Our") use cookies and similar tracking technologies when you visit the WWOOF Platform and interact with our services.

1. Use of Cookies by WWOOF Organizations

All WWOOF organizations listed above use cookies strictly necessary for the proper functioning of the platform. These essential cookies enable users to navigate the site, log into their accounts, and use core services.

However, WWOOF Canada, WWOOF United Kingdom (UK), and WWOOF United States of America (USA) also use additional cookies for advertising and analytics purposes to improve their platforms and marketing campaigns.

2. What Are Cookies?

Cookies are small text files placed on your device (computer, tablet, or smartphone) when you visit a website. They help improve functionality, security, and performance by remembering user preferences and tracking website activity.

3. Types of Cookies Used

3.1 Essential Cookies (Used by All WWOOF Organizations)

These cookies are strictly necessary for the platform to function and cannot be disabled. They do not store personally identifiable information and are used for:

Authentication (to keep you logged in)
Security (to prevent fraudulent activities)
Session management (such as determining your default language)

3.2 Analytics and Advertising Cookies (Only Used by WWOOF Canada, WWOOF UK, and WWOOF USA)

These cookies help measure and improve website performance, analyze visitor behavior, and optimize marketing campaigns.

3.2.1 WWOOF Canada

Facebook Pixel (Meta) – Tracks user activity to improve website performance and advertising.
Google Analytics (GA4) – Monitors website traffic, user sessions, registrations, and purchases.
MailerLite – Manages newsletter subscriptions via pop-up forms.

3.2.2 WWOOF United Kingdom (UK)

Google Analytics (GA4) – Monitors website traffic and user engagement.
MailChimp – Manages newsletter sign-ups and email campaigns.

3.2.3 WWOOF United States of America (USA)

Facebook Pixel (Meta) – Tracks user behavior for targeted advertising.
Google Analytics (GA4) – Monitors website traffic, completed registrations, and purchases.
Snap Pixel – Optimizes advertising campaigns on Snapchat.
TikTok Pixel – Tracks website activity and conversions for TikTok ads.
MailChimp – Manages newsletter sign-ups and email campaigns.

4. How to Manage Your Cookie Preferences

When you visit any of the websites of WWOOF Canada, WWOOF UK or WWOOF USA, you will be able to manage your cookie preferences.

You can manage your cookie preferences directly through the cookie consent banner displayed when you visit our website.

If you have previously given consent and wish to change your preferences, you can do so at any time by clicking the “Cookie settings” link on the footer of our website.

Additionally, some third-party services allow you to manage cookie preferences directly on their platforms:

Google Analytics Opt-Out
Facebook Ad Preferences
Snapchat Ad Preferences
TikTok Privacy Settings

Please note that rejecting non-essential cookies will not affect your ability to use the essential features of our platform.

5. Updates to This Cookie Policy

We may update this Cookie Policy periodically to reflect changes in our practices or legal requirements. Any significant updates will be communicated on our website or via email.